Google "Search Stories" Campaign
Targeting - General Internet users
Core Theme of the Campaign -
Demonstrates how search enriches lives through real experiences.
About the
Campaign -
Google's campaign tells heartwarming stories through search queries.
Formula applied by the Campaign to elicit customer action -
Connects with emotional journeys, showcasing Google Search's power.
Business Title
A Look at
the Campaign
Google's "Search Stories" campaign was a series of advertisements that showcased the power and versatility of Google's search engine. These ads were created by Google and featured a series of search queries presented in a storytelling format, demonstrating how Google's search engine could help users find information and solve various real-life problems.
Here's an explanation of the campaign:
1. Search Stories: The campaign's title, "Search Stories," refers to the concept of telling stories through a sequence of search queries. Each ad presented a story or scenario through a series of Google searches, highlighting how Google's search capabilities could assist users in everyday situations.
The "Search Stories" campaign was notable for its simplicity and emotional impact. Each ad typically followed a user's journey through search queries, showcasing how Google Search could help with tasks like finding directions, learning new skills, connecting with loved ones, or exploring new places. The ads often featured uplifting and heartwarming narratives, resonating with viewers on a personal level.
These short, video-based ads were shared widely on platforms like YouTube and television and became a memorable part of Google's advertising history. They highlighted Google's commitment to making information easily accessible and relevant to users' lives.
While the "Search Stories" campaign did not be as actively promoted today, it remains a significant example of how Google used storytelling and user scenarios to demonstrate the value of its search engine. Google continues to evolve its advertising and marketing strategies to showcase its various products and services.